I have been reading a lot online recently and the social media buzz grows on a daily basis. Yes, we all know that social networking is becoming an essential part of SEO and how search engines are ranking your site, but many of these ‘SEO/Internet marketing gurus’, offering ‘rank me quick’ solutions are focusing too much on the content distribution and link generating.Â
What ever happened to good old fashioned keyword, competitor and online market research? – the phrases that you choose to optimise your site for, assuming that you achieve high search engine rankings for them, will form the foundation of your social media campaign – giving it a focus … so spare some time for the research and dont put the Social Media cart before the SEO horse!
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I would be interested in who you recommend to track competitor key words.
Hi Jim – if you have identified the phrases that you wish to target, you will know who ranks where, therefore you can moitor their activity via keyword specific alerts through Google and act accordingly. There are various other methods for tracking rankings however and many tools to do this are available online. If you are meaning who to use to perform this activity on your behalf then I would obviously recommend Aviemore Business! – hope you are well and busy.