Part 1.0
How to drive traffic to your website
So you have your new website and now you need to get visitors to it and generate sales. Assuming that you have identified your online competitors and evaluated the phrases that you wish to target (see my recent article on keyword research), Search Engine Optimisation (SEO) is the starting point for getting web traffic to your site.
SEO is the process by which a website is ‘made ready’ for both search engines and the human visitors alike. Â
SEO for search engines
The subject of your site generally and site pages specifically must be clearly communicated, whilst focusing on your targeted key phrases – a search engine must be able to ‘read’ the different attributes of your pages clearly and concisely so that it may effectively index the site.
Some key SEO attributes
- Meta tags
- Text based navigation
- Page/Content headings
- Contextual linking
- Text style attributes
- Image naming/alt tagging
SEO for site visitors
The content of your website must be well constructed, engaging and relevant to your target user group(s), answering questions that they have in relation to the products and services that you are offering. Ensure that you give the user plenty of opportunity to contact you or find out more information – add some value to your content:
- Run a special offer
- Discount a product
- Run an online competition
- Always ensure that your content is up to date
- Encourage feedback
Good, content will make people want to re-visit your site and create a platform of recommendation to others requiring the same type of products and services.
All the points covered in this brief article relate to what occurs on the pages of your site – I will begin to look at what influences traffic driven to your site by other websites, search and content networks in part 2.0 – coming soon!
visit www.aviemorebusiness.co.uk for more information
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