NEW! AdWords search funnels
True to Google’s tradition of constantly adding new stuff, AdWords search funnels have now been added to Google AdWords (found under the reporting tab > conversions).
AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. For an overview of these new reports, see the intro video
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