So here is the scenario…. many moons ago when you first set up in business you took hours putting your contact information ‘out there’ on various directories, some free – some paid. That’s it then, all done? Well no…..
Has your telephone number or email address changed as your business has grown? Perhaps you have moved premises? What about all the extra services you now provide and those ones that you no longer find cost effective to offer anymore?
When we first work with customers, especially accommodation providers, we urge that they search the net for all references to them and their business. It is quite frightening to see what comes up sometimes i.e. room rates set at £25 when actually the price is now £50. So now begins the work of tidying up and updating and in future keeping on top of it.
All a bit daunting and time consuming. Well obviously you know that we can do it for you don’t you? Whether it is you or us who carries out this work a good place to start is to have all your information in one place so you can copy and paste where required:
- Business Name
- Contact Name
- Telephone Number
- Email Address
- Website Address
- Services Provided
- 10 / 50 / 100 / 500 word descriptions about your business
Once you have these in place then it is just a matter of trawling through every mention of you and your business, oh and a quick tip… don’t send every business listing or web link to your home page – send them to the most relevant page on your website for that particular directory or listing. Another tip, make your first stop the Google Business Centre – absolutely imperative that this is completely up to date.
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