The Importance of Your Business Blog
It is widely understood that your website should become the definitive online business/product range information repository and meet the requirements of all customers, markets and occasional site users. The functionality should facilitate and enhance any online marketing activities e.g. links to business blog, social media pages/profiles and news/press article related pages.
A business blog is a key part of any online marketing strategy and will create a point of connection with local and regional customers – it is an essential ‘interest generator’, creating an online buzz about your business and introducing the news, new product information and offers to the target audience.
A business blog is an effective link generator – Google has recently adjusted its search engine results pages to include additional social media filters, allowing users to filter results by type such as blogs, news, video etc. From this transition it is now widely recognised that Google index blog posts within a very short period of time – sometimes within hours! This change is extreme beneficial when considering SEO.
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Further Reading:
Getting Your Blog Posts Right
Blog Post Checklist: 10 Questions to Ask before you publish
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