Archive for the ‘Business News’ Category

I need more content! – how to help your customers overcome social media block

Business News, Client News | Posted by Katie
Aug 17 2010

I am sure I am not the only person who has real trouble receiving content to use from customers am I?

You know when you first meet with someone and you explain that all you need is a steady flow of interesting articles or anecdotes or photos etc etc and they are all enthusiastic and raring to go…. well we all know that this flow soon stops and if you are like me you end up sending out emails pleading for content to work with.

Ok, so I don’t have all the answers but I have found a trick that works – simple, effective and helps the social media shy customer or the ‘but everything is boring here’ comments.  I ask the customer once a week minimum to send me an email as if they were writing to a friend and to include such content as:

  • What happened last week
  • Any great guests or customers
  • Any strange requests from guests or customers
  • If they are a restaurant what is their recipe of the week
  • Anything funny happen with you or your staff
  • Is anyone within your company doing anything exciting or for charity
  • What is going on in your local area in the next week

The list could go and on, but as social media is heralded as the ‘friendly’ face of a business a chatty piece of content is great to work with – well that’s what I am finding anyway – for example Boath House – a luxury Scottish hotel.  Don Matheson one of the owners can wax lyrical in a fun way about the pitfalls and joys of running a hotel – if you would like to have a look then go to their Facebook page – oh and become a fan, as it all helps!  If anyone has any other suggestions I would be interested to hear them – always looking for help in this area!

Popularity: 1% [?]

Are Meat Eaters Really Vegetarians in a Seafood Restaurant?

Business News, Everything Else | Posted by Gavin
Aug 16 2010

Oh to be a vegetarian (not)

Before starting my own SEO & Internet Marketing company, I had been in the hospitality industry for over 20 years.  During this time worked in many 3, 4 & 5 star establishments, many had multiple AA rostettes as a recoginition for the standard and quality of their cuisine and dining experience.

In many cases, certainly in the late 80′s and early 90′s, the menus mainly served meat, poultry and fish dishes with a bland and uninspiring vegetarian option, should anyone require it.  It is widely known (although not accepted) that many chefs considered preparing and serving vegetarian dishes a ‘personal slight’ on their carefully prepared and thought out carnivorous-based menus.

Thankfully times have changed and vegetarians are no longer catered for as if a pariah of the cullinary world, so all is well ….

Well no actually all is not well.

Each to His Own

I am married to a beautiful, whitty and life-loving lady, we share many things in common and the enjoyment of good food is just one.  My wife is more than partial to anything of the sea – enjoying nothing more than cracking open a few langoustines, plucking a few mussels or laying open a lobster or two.

I however am a meat eater through and through and do not eat anything that swims (or ever has swum during its maritime life).  This makes it difficult when choosing a restaurant, ‘gastro-pub’ or dining venue, my wife would choose a seafood restaurant every time.

Most seafood restaurants cater for ‘non-seafood’ eaters though so the experience for me should be equally as good regardless of my lack of taste for seafood right? WRONG!

I seem to be visiting an increasing number of seafood restaurants that offer a slim range of meat-eating alternatives, with the ones offered being bland, unimaginative and generally just there to ‘make up the numbers’.

Not ‘Anchored’ in Reality

We recently visited The Crown & Anchor Inn in Findhorn for Sunday lunch.  This pub ‘shouts’ of specialising in fresh local seafood; scallops, mussels, crab etc., but has something for everyone  -

The bland (tiny) pate starter, bolstered by salad and without the red onion marmalade that was billed, was a steal at £4.95 – a steal from our pockets! The ‘usual suspects’ main courses were all there sticky chicken (whatever the hell that is!), steak and a chilli con carne.

I plumped for the chilli (at not far off a tenner!) and oh what a mistake – bland, bland, bland! no seasoning, no flavour and no thought as to how to properly put together a classic dish, however the seafood theme was maintained as my poor ground beef was ‘swimming’ in oil!

A quietly placed yet inevitable complaint met with a spirited defense of said dish and the comparison that ‘a whole container’ had been sold with no complaints, no complaints, how very British – this strange equation meant that there was nothing wrong with my meal!

I left feeling let down, ripped off and having had a dining experience that must have been very much like those vegetarians in the late 80′s & early 90′s.

Popularity: 3% [?]

Get More From Your Google AdWords Campaign

Business News, Client News, SEO Scotland | Posted by Gavin
Jul 22 2010

We are contacted regularly by businesses who are running, or are planning to run Google AdWords campaigns.

What is Google AdWords?

Advertising through Google AdWords allows an immediate and targeted reach in relation to potential customers.  The ever changing applications within AdWords allow a more defined and effective campaign to be set up, run and adjusted in response to performance. Varying methods of campaign delivery and cost application ensure a totally flexible solution to paid advertising online.

How Can We Help?

Google AdWords is a powerful, cost effective way of promoting your business online – if planned and set up correctly.  Many people who contact us already have campaigns running and are looking to improve the ROI (return on investment) – we often review their campaigns and find that in a few simple steps we can save them a considerable money and ensure that their daily budget is spent wisely.

We have extensive knowledge and experience in setting up and running Google AdWords campaigns and can assist any business, in any market, with any budget.

We review/paln any campaign by:

  • Fully reviewing campaign to date (in consultation with client regarding campaign goal specifics)
  • Researching new keyphrases
  • Creating new AdGroups more focused to the chosen phrases
  • Re-grouping phrases
  • Matching phrases correctly
  • Reviewing daily budget and keyphrase CPC levels
  • Creating multiple, effectively optimised AdText
  • Reviewing delivery methods
  • Scheduling campaign effectively
  • Creating campaign reports to deliver as required
  • Integrating campaign performance data with online marketing reporting

We can help you get more from Google AdWords | Contact Us Today

If you would like more information relating to this post please contact me or join me online: Twitter | Facebook

Popularity: 3% [?]

How To: Get Your Business Listed in Google

Business News, Client News, SEO Scotland | Posted by Gavin
Jun 23 2010

Google’s business listings & it’s SEO value

When you make a search within Google you will note that more often than not the top results are related to ‘local business listing’ (including location maps).  We are regularly asked by our customers how to get their businesses listed in these results and what additional value it will have in relation to their sites’ SEO – the method of listing your business is easy (you just need a Google account) and the value in terms of SEO is huge and best of all … it’s free to list!

  • How does it all work?
  • How do I claim my listing?
  • How do I make the most of it’s features?

Google have recently combined its Local Business Centre and Place Pages into one entity, and in addition added some new features.

In order help you get listed properly and make the most of the service, Google have recently published an in depth webinar explaining all. If you looking for more information or are new to the Google Business Centre/Google Places we highly recommend that you watch this, it really is a must see:

Popularity: 2% [?]

Your details online – are they correct?

Business News, Client News | Posted by Katie
Jun 07 2010

So here is the scenario…. many moons ago when you first set up in business you took hours putting your contact information ‘out there’ on various directories, some free – some paid.  That’s it then, all done?  Well no…..

Has your telephone number or email address changed as your business has grown?  Perhaps you have moved premises?  What about all the extra services you now provide and those ones that you no longer find cost effective to offer anymore?

When we first work with customers, especially accommodation providers, we urge that they search the net for all references to them and their business.  It is quite frightening to see what comes up sometimes i.e. room rates set at £25 when actually the price is now £50.  So now begins the work of tidying up and updating and in future keeping on top of it.

All a bit daunting and time consuming.  Well obviously you know that we can do it for you don’t you?  Whether it is you or us who carries out this work a good place to start is to have all your information in one place so you can copy and paste where required:

  1. Business Name
  2. Contact Name
  3. Telephone Number
  4. Email Address
  5. Website Address
  6. Services Provided
  7. 10 / 50 / 100 / 500 word descriptions about your business

Once you have these in place then it is just a matter of trawling through every mention of you and your business, oh and a quick tip… don’t send every business listing or web link to your home page – send them to the most relevant page on your website for that particular directory or listing.  Another tip, make your first stop the Google Business Centre – absolutely imperative that this is completely up to date.

Popularity: 3% [?]