3 star Scottish Hotel at Crianlarich
One of our new clients, The Crianlarich Hotel have recently been awarded 3-stars by the AA. Situated in Crialarich, ideally located near to Loch Lomond, The River Tay, Glencoe, Oban and the Western Isles, the hotel has also just installed a new kitchen, totally transformed the reception and opened their new restaurant. It is also rumored that the AA may return to inspect their food with a view to awarding them their first Rosette – our fingers are firmly crossed for them.
This great 36 room Scottish hotel, in a perfect situation is well worth a visit and we wish them all the best in gaining true recognition for all their hard work.
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Read Guest Reviews on: Trip Advisor (97% of travellers recommend)
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Google Ad Innovations
Google are currently testing a new type of paid advertising, specifically geared towards e-commerce websites. Much the same as traditional AdWords, the new innovation will incorporate a CPA (cost per action), whereby the advertiser only pays for the ‘click’ when the user click on the ad and completes a purchase on the website.
This new type of PPC, called Google Ad Innovations, integrates with the Google Merchant Centre account and is still only in early Beta testing – only a few advertisers have been given access to it’s developing functionality, but more will follow over time until it is rolled out within the Google service portfolio.
This could be major development in how many and how often e-commerce businesses utilise Google products for selling products online.
More information at http://bit.ly/dbJ4cc | More about SEO and Internet Market at www.aviemorebusiness.co.uk
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NEW! AdWords search funnels
True to Google’s tradition of constantly adding new stuff, AdWords search funnels have now been added to Google AdWords (found under the reporting tab > conversions).
AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. For an overview of these new reports, see the intro video
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Which would you use and why? Its as simple as that – the one question that is floating around our work table at the moment. Completely and utterly undecided and before I plunge further into investigating I thought I would ask the population. I like simple, clear, quick to use – I hate confusion, looking good but doing nothing and generally failing to do what it says on the tin.
So if anyone can help out here at all I / we (must include husband who doesn’t like change at the best of times) would be eternally grateful. Thanks!
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The heading of my post suggests that I am just about to give you a ‘how to’ guide – I wouldn’t be so presumptuous to say that I know how to get quality followers! What I do know is that I have read some really 