I am sure I am not the only person who has real trouble receiving content to use from customers am I?
You know when you first meet with someone and you explain that all you need is a steady flow of interesting articles or anecdotes or photos etc etc and they are all enthusiastic and raring to go…. well we all know that this flow soon stops and if you are like me you end up sending out emails pleading for content to work with.
Ok, so I don’t have all the answers but I have found a trick that works – simple, effective and helps the social media shy customer or the ‘but everything is boring here’ comments. I ask the customer once a week minimum to send me an email as if they were writing to a friend and to include such content as:
What happened last week
Any great guests or customers
Any strange requests from guests or customers
If they are a restaurant what is their recipe of the week
Anything funny happen with you or your staff
Is anyone within your company doing anything exciting or for charity
What is going on in your local area in the next week
The list could go and on, but as social media is heralded as the ‘friendly’ face of a business a chatty piece of content is great to work with – well that’s what I am finding anyway – for example Boath House – a luxury Scottish hotel. Don Matheson one of the owners can wax lyrical in a fun way about the pitfalls and joys of running a hotel – if you would like to have a look then go to their Facebook page – oh and become a fan, as it all helps! If anyone has any other suggestions I would be interested to hear them – always looking for help in this area!
We are contacted regularly by businesses who are running, or are planning to run Google AdWords campaigns.
What is Google AdWords?
Advertising through Google AdWords allows an immediate and targeted reach in relation to potential customers. The ever changing applications within AdWords allow a more defined and effective campaign to be set up, run and adjusted in response to performance. Varying methods of campaign delivery and cost application ensure a totally flexible solution to paid advertising online.
How Can We Help?
Google AdWords is a powerful, cost effective way of promoting your business online – if planned and set up correctly. Many people who contact us already have campaigns running and are looking to improve the ROI (return on investment) – we often review their campaigns and find that in a few simple steps we can save them a considerable money and ensure that their daily budget is spent wisely.
We have extensive knowledge and experience in setting up and running Google AdWords campaigns and can assist any business, in any market, with any budget.
We review/paln any campaign by:
Fully reviewing campaign to date (in consultation with client regarding campaign goal specifics)
Researching new keyphrases
Creating new AdGroups more focused to the chosen phrases
Re-grouping phrases
Matching phrases correctly
Reviewing daily budget and keyphrase CPC levels
Creating multiple, effectively optimised AdText
Reviewing delivery methods
Scheduling campaign effectively
Creating campaign reports to deliver as required
Integrating campaign performance data with online marketing reporting
We get asked a lot of questions about Social Media:
What is it?
How does it benefit my business?
How do I get started?
How long do I spend per day/week?
… and many more
Social Media (should) mean different things to different businesses – what channels to use and when, how long to spend, what type of content to put out and how to get involved in online conversations with potential customers.
Most of the answers depend on specific online business goals and a social media strategy should be planned around these, planning is everything along with monitoring and measuring the success of your efforts.
There are many companies that can help you with this but ultimately it is time and budget which drives business marketing decisions. Being as informed as possible is the key when considering such an essential part of a businesses online marketing – and to muddy the waters further, the face of social media marketing is constantly changing.
It is a core part of our ethos when providing SEO services to Scottish businesses that we keep our clients informed of changes to this marketing ‘landscape’ and provide information, content and links to all the key resources that will help their online marketing decisions.
When you make a search within Google you will note that more often than not the top results are related to ‘local business listing’ (including location maps). We are regularly asked by our customers how to get their businesses listed in these results and what additional value it will have in relation to their sites’ SEO – the method of listing your business is easy (you just need a Google account) and the value in terms of SEO is huge and best of all … it’s free to list!
How does it all work?
How do I claim my listing?
How do I make the most of it’s features?
Google have recently combined its Local Business Centre and Place Pages into one entity, and in addition added some new features.
In order help you get listed properly and make the most of the service, Google have recently published an in depth webinar explaining all. If you looking for more information or are new to the Google Business Centre/Google Places we highly recommend that you watch this, it really is a must see:
It is widely understood that your website should become the definitive online business/product range information repository and meet the requirements of all customers, markets and occasional site users. The functionality should facilitate and enhance any online marketing activities e.g. links to business blog, social media pages/profiles and news/press article related pages.
A business blog is a key part of any online marketing strategy and will create a point of connection with local and regional customers – it is an essential ‘interest generator’, creating an online buzz about your business and introducing the news, new product information and offers to the target audience.
A business blog is an effective link generator – Google has recently adjusted its search engine results pages to include additional social media filters, allowing users to filter results by type such as blogs, news, video etc. From this transition it is now widely recognised that Google index blog posts within a very short period of time – sometimes within hours! This change is extreme beneficial when considering SEO.
If you would like more information relating to this post please contact me or join me online: Twitter | Facebook
I am sure I am not the only person who has real trouble receiving content to use from customers am I?
