We are contacted regularly by businesses who are running, or are planning to run Google AdWords campaigns.
What is Google AdWords?
Advertising through Google AdWords allows an immediate and targeted reach in relation to potential customers. The ever changing applications within AdWords allow a more defined and effective campaign to be set up, run and adjusted in response to performance. Varying methods of campaign delivery and cost application ensure a totally flexible solution to paid advertising online.
How Can We Help?
Google AdWords is a powerful, cost effective way of promoting your business online – if planned and set up correctly. Many people who contact us already have campaigns running and are looking to improve the ROI (return on investment) – we often review their campaigns and find that in a few simple steps we can save them a considerable money and ensure that their daily budget is spent wisely.
We have extensive knowledge and experience in setting up and running Google AdWords campaigns and can assist any business, in any market, with any budget.
We review/paln any campaign by:
Fully reviewing campaign to date (in consultation with client regarding campaign goal specifics)
Researching new keyphrases
Creating new AdGroups more focused to the chosen phrases
Re-grouping phrases
Matching phrases correctly
Reviewing daily budget and keyphrase CPC levels
Creating multiple, effectively optimised AdText
Reviewing delivery methods
Scheduling campaign effectively
Creating campaign reports to deliver as required
Integrating campaign performance data with online marketing reporting
We get asked a lot of questions about Social Media:
What is it?
How does it benefit my business?
How do I get started?
How long do I spend per day/week?
… and many more
Social Media (should) mean different things to different businesses – what channels to use and when, how long to spend, what type of content to put out and how to get involved in online conversations with potential customers.
Most of the answers depend on specific online business goals and a social media strategy should be planned around these, planning is everything along with monitoring and measuring the success of your efforts.
There are many companies that can help you with this but ultimately it is time and budget which drives business marketing decisions. Being as informed as possible is the key when considering such an essential part of a businesses online marketing – and to muddy the waters further, the face of social media marketing is constantly changing.
It is a core part of our ethos when providing SEO services to Scottish businesses that we keep our clients informed of changes to this marketing ‘landscape’ and provide information, content and links to all the key resources that will help their online marketing decisions.
When you make a search within Google you will note that more often than not the top results are related to ‘local business listing’ (including location maps). We are regularly asked by our customers how to get their businesses listed in these results and what additional value it will have in relation to their sites’ SEO – the method of listing your business is easy (you just need a Google account) and the value in terms of SEO is huge and best of all … it’s free to list!
How does it all work?
How do I claim my listing?
How do I make the most of it’s features?
Google have recently combined its Local Business Centre and Place Pages into one entity, and in addition added some new features.
In order help you get listed properly and make the most of the service, Google have recently published an in depth webinar explaining all. If you looking for more information or are new to the Google Business Centre/Google Places we highly recommend that you watch this, it really is a must see:
It is widely understood that your website should become the definitive online business/product range information repository and meet the requirements of all customers, markets and occasional site users. The functionality should facilitate and enhance any online marketing activities e.g. links to business blog, social media pages/profiles and news/press article related pages.
A business blog is a key part of any online marketing strategy and will create a point of connection with local and regional customers – it is an essential ‘interest generator’, creating an online buzz about your business and introducing the news, new product information and offers to the target audience.
A business blog is an effective link generator – Google has recently adjusted its search engine results pages to include additional social media filters, allowing users to filter results by type such as blogs, news, video etc. From this transition it is now widely recognised that Google index blog posts within a very short period of time – sometimes within hours! This change is extreme beneficial when considering SEO.
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With all the search options within the Google portfolio, it is essential that businesses utilise the Google local listings. Local & business listings are appearing more and more in the Google’s SERP’s in relation to geographical, regional and town/city related searches and users are becoming more and more used to seeing these listings and accepting them as highly relative to their specific searches.
With Google Local listings taking the top spot in most searches, it’s critical that you claim a listing for your business. Once done it is essential that your listing is set up correctly – below we have included some guidelines to help you:
Claim and update your listing (and only one listing) – make sure the description is as relevant and keyword rich, in relation to your products and services, as possible. Select the correct business category and make sure you use all contact numbers complete with area codes. Include any additional content in line with other web listings to ensure continuity.
Upload images and videos – ensure that you have logos and images of any products in relation to your business type. Place description tags for each but don’t overdo it and avoid ‘spammy’ labels
Cultivate Reviews – this is good for user recommendation – other will be more likely to buy from a previously used and endorsed source, this is your opportunity to get business via online ‘word of mouth’. Encourage your client base to use your business listing as a point to leave reviews and refer to them in additional listings and blog posts
“More about this place†– This section is a listing of mentions on the web that Google consider to be relevant and authoritive. It will usually list key listings, blog entries and social media profiles. This provides the user with a point of reference to find additional information about your business.
User Content – this section lists additional user generated resources & mentions of your website and will list mainly sites that allow users to tag and mention additional sources such as Flickr, Google maps and Wikipedia
The Google Local listings are a very powerful (free) resource available via your Google account and we cannot stress enough the value of getting this right. So, make time to ensure your listing is as good as it can be – and if you don’t have the time, we are happy to help you or do it for you – contact us now.
Google AdWords is a powerful, cost effective way of promoting your business online – if planned and set up correctly. Many people who contact us already have campaigns running and are looking to improve the ROI (return on investment) – we often review their campaigns and find that in a few simple steps we can save them a considerable money and ensure that their daily budget is spent wisely.
