How can you get more sales and enquiries from your website?
Now there is a question! As we are in the middle of a global credit crunch crisis we are all looking for ways to increase our sales and reduce our costs.  Is your website working as hard for you as it should be? Quite possibly not and this is what you can change for a quick and cost effective route to more sales and enquiries.
Most of us have websites, in fact the smallest of businesses has a website these days but there is a huge difference between a well managed website and one that sits on a server somewhere doing absolutely nothing!
Every business should have a strong online presence, but there is no point in having a commercial website if the new customers you are targeting can’t find you. Sounds obvious? Of course it is, but when was the last time you studied your ‘analytics’, ‘keyword ROI’ or ‘adword campaign’. Do you know who your competitors are and what key search phrases they use? Or do you not know what any of this means? – don’t worry there are many experts out there who can help.
Good websites don’t get found on search engines like Google, MSN or Yahoo by accident, they are built and maintained in such a way that makes them search engine friendly. This process is called SEO (Search Engine Optimisation) and even if you do ‘get found’, there’s little point if you’re listed lower than page 2 of the search engine results list – did you know that only 10% of browsers look at page 3 and beyond?
Part of the secret is to know what keywords or phrases people are actually typing into search engines. Try typing ‘small hotel’ into the search box in Google and you’ll find about 37 million pages that are listed for those words! Wouldn’t it be nice to know that the phrase ‘small hotel’ is searched for about 12,000 times per month? Tough to compete against that if you run a small hotel! Now try adding your location after ‘small hotel’, for example ‘small hotel Edinburgh’ and the figures drop to about 3 million pages and 110 searches per month – now that’s a lot easier to complete against!
Finding out these figures and using them to your advantage is where the skill of an internet marketing and SEO company comes in. They can adjust (optimise) the design, layout and content of your website so that search engines will list it in a higher position. Make sure you use a company who has a proven track record for both web design and SEO.
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