The Importance of Your Business Blog
It is widely understood that your website should become the definitive online business/product range information repository and meet the requirements of all customers, markets and occasional site users. The functionality should facilitate and enhance any online marketing activities e.g. links to business blog, social media pages/profiles and news/press article related pages.
A business blog is a key part of any online marketing strategy and will create a point of connection with local and regional customers – it is an essential ‘interest generator’, creating an online buzz about your business and introducing the news, new product information and offers to the target audience.
A business blog is an effective link generator – Google has recently adjusted its search engine results pages to include additional social media filters, allowing users to filter results by type such as blogs, news, video etc. From this transition it is now widely recognised that Google index blog posts within a very short period of time – sometimes within hours! This change is extreme beneficial when considering SEO.
If you would like more information relating to this post please contact me or join me online: Twitter | Facebook
Further Reading:
Getting Your Blog Posts Right
Blog Post Checklist: 10 Questions to Ask before you publish
Popularity: 2% [?]
You will see from the most recent posts that it hasn’t been me putting fingers to the keyboard it has been that hardworking husband/business partner of mine who clearly finds things he wants to blog about or rant about or talk to the world about.  So why do I have such a problem? It’s not for lack of wanting to tell you about our new customers …. more blog posts to follow on these, it’s not for the lack of interesting stuff I read online or for developments that mean something to us. To be honest I think it is laziness. You have to get into a routine with blogging I think, actually I think I need a routine for every bit of social media integration otherwise I just keep putting it off. Why do I do this when I know that people interact with me more the more I blog, Tweet, Facebook…. again laziness is the answer. But, do I just want to blog for the sake of it or should I wait until there is something useful to say? Well if I was blogging as a hobby then I guess I would just blog about everything and anything, but this is a business blog so I don’t want to be frivolous do I? Ok ok we all know  I am the human face of Aviemore Business Solutions so perhaps I should just carry on being me and do a flurry of blog posts as and when I am in the mood. Anyone else feel the same way? Answers on a blog post ……