Posts Tagged ‘Google AdWords’

Get More From Your Google AdWords Campaign

Business News, Client News, SEO Scotland | Posted by Gavin
Jul 22 2010

We are contacted regularly by businesses who are running, or are planning to run Google AdWords campaigns.

What is Google AdWords?

Advertising through Google AdWords allows an immediate and targeted reach in relation to potential customers.  The ever changing applications within AdWords allow a more defined and effective campaign to be set up, run and adjusted in response to performance. Varying methods of campaign delivery and cost application ensure a totally flexible solution to paid advertising online.

How Can We Help?

Google AdWords is a powerful, cost effective way of promoting your business online – if planned and set up correctly.  Many people who contact us already have campaigns running and are looking to improve the ROI (return on investment) – we often review their campaigns and find that in a few simple steps we can save them a considerable money and ensure that their daily budget is spent wisely.

We have extensive knowledge and experience in setting up and running Google AdWords campaigns and can assist any business, in any market, with any budget.

We review/paln any campaign by:

  • Fully reviewing campaign to date (in consultation with client regarding campaign goal specifics)
  • Researching new keyphrases
  • Creating new AdGroups more focused to the chosen phrases
  • Re-grouping phrases
  • Matching phrases correctly
  • Reviewing daily budget and keyphrase CPC levels
  • Creating multiple, effectively optimised AdText
  • Reviewing delivery methods
  • Scheduling campaign effectively
  • Creating campaign reports to deliver as required
  • Integrating campaign performance data with online marketing reporting

We can help you get more from Google AdWords | Contact Us Today

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Popularity: 3% [?]

New From Google – AdWords Search Funnels

Business News, Client News, SEO Scotland, Technology | Posted by Gavin
Mar 24 2010
AdWords search funnels

NEW! AdWords search funnels

True to Google’s tradition of constantly adding new stuff, AdWords search funnels have now been added to Google AdWords (found under the reporting tab > conversions).

AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. For an overview of these new reports, see the intro video

Popularity: 4% [?]