Using Twitter is becoming a larger part of our daily business practice, but I find it bizarre that the ‘Twitter Search’ facility on the site is of little or no use at all.Â
Twitter is all about building a following and following like-minded people, whether for business or pleasure. As this is such a core part of the whole Twitter-thing, why is the search facility so poor? In my opinion, the essential part of connecting with other businesses, is to be able to find them in the first place.
We run an SEO & Internet Marketing business in the Highlands of Scotland and there are not many businesses (in the grand scheme of things) that embrace the whole ’social media’ thing in our area which makes the Twitter’s inability to provide concise search results more frustrating.
However I recently came across an extremely helpful article with tools and tips at Mashable – http://bit.ly/mnQ1g - Have a read if you get the time.
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Twitter has really come to the fore over the last twelve months, revolutionising the way we communicate and interact with others on the web. It allows you to ‘follow’ and be ‘followed’ by other like-minded people who will in turn see the 140 character posts (and you theirs) that you can make at anytime. It has heralded a totally new set of words, abbreviations and subsequent tools which allow use, monitor and manage your account.
A benefit to your business, or just another fad in the confusing world of social media?
Speaking from experience, we have definately got business from Twitter, outsourcing our SEO services to Scottish development & graphic design companies from Ayr to Dundee. It has taken many months to work out just how to focus our Twitter campaign, interacting with potential customers and just being there to help and answer queries that arise daily.
The key is the structure, quality and frequency of your posts – I have read many articles about using Twitter, in both the newspapers and online, and recently read an article at Search Engine Journal which I think will place any beginner ahead of the game:
read the article at http://bit.ly/at7qex
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Trip Advisor, the well established travel/accommodation review site is no stranger to controversy with many blog posts and comments from the hotel & leisure industry questioning its policy on ‘the right to reply’ and ‘bonifide posts’.
TA bills itself as providing “Unbiased holiday reviews, photos and travel advice for hotels and vacations”
It came to light in 2009 that Trip Advisor was to begin charging for business listings – this has now come to pass.
As we have over 20 years experience in the hotel & leisure industry we are interested in feedback and comment from any Hotel, Guest House, B&B, Self Catering, Restaurant etc as to what this means to you ….
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Anyone who knows us also knows we share our living/working space with 3 cats. So the phenomenon of Simon’s Cat through viral media channels is no surprise to us and is actually a delight that we can relate it, somewhat spuriously I agree, to our working life in that social media played a huge part if not the main reason for it’s success.Â
To view one of the hugely popular short films on YouTube then have a look here and hopefully you caught the interview with the real Simon on BBC breakfast this morning. Just shows the power of social media, viral distribution and the power of the Internet – as if we didn’t know that already!
And to be honest, if you don’t ‘get’ Simon’s Cat then you are clearly neither a cat owner or lover as these films capture completely what it is like living with our furry friends. And for dog lovers there is one short film about an overstuffed dog produced for the RSPCA which is also well worth a watch.
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Is it just me or is this rush to get books into digital format seeming a bit of a mad frenzy? I would like to think I am fairly up to date with my technology, ok I have the odd moment of complete incomprehension but, the one thing other than my laptop that I love is books and lots of them. Anyone who has visited our home/office will know that both of us have a passion for reading, and I am the first to admit that I don’t feel comfortable reading a book on my laptop, or on a handheld device or on any screen at all really.
Having said all of that, I ‘think’ I am in favour of what Google are in the process of doing and that is scanning out of print books so that they are available online. I know there has been a huge backlash against this – BBC click reported on this and you can see the full article here- and I know that Google have gone and done their usual and plowed on without asking anyone’s permission least of all authors and publishers, no change there then for good ole Google!
So there I am in a quandary – will I ever get to the point where I am reading a complete book on a screen, or am I truly a dinosaur in the world of online books? Answers on a bookmark too……
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