Whenever you read or mention Google in relation to a question along the lines of – how does Google rank my site?, what SEO factors does Google consider the most important? or how do I get page 1 rankings in Google?, you will get a mutitude of answers from various sources both on and offline.
Over recent years Google has come to dominate all things search and most things search related by providing us with ‘stuff’ that enhances our ‘user experience’ – these are key watchwords for the biggest success story in modern times, striving to improve the quality and relevancy of the information that we require, so that we continue to use Google as part of our everyday ‘online’ lives.
So I guess our answer to our questions above would be another question?!:
When I review my site and practices relating to SEO and online promotion, am I contributing or detracting from building a positive user experience? – and there is your answer
Google and the new Search Options
In line with Google’s whole ’user experience’ idea, they have added new features to the SERP’s, providing user driven options for filtering, adjusting and even expanding the search results that are displayed. Google have publicly stated that ‘a large portion’ of searches will be made using these options in the near future.
These new Show options … are displayed at the top left of most SERP’s and contain additional search filtering options such as:
- Videos
- Forums
- Reviews
Further filter options enable you to display by relevancy, most recent and the option to display images from the pages. Additionally and perhaps most importantly for SEO’s, there is Wonder Wheel and Timeline filter which has far reaching implications in relation to key phrase research & tageting.
So, what does all this mean and how can we ensure that ‘our house is in order’ so that as these options become more widely used, we know that we have acted and do not have to re-act?
… I will look at each option in more detail in coming posts on this blog
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A rescue package was brokered on Friday, to save the Aviemore Highland Resort from administration, securing its future and that of 300 jobs.