I am sure I am not the only person who has real trouble receiving content to use from customers am I?
You know when you first meet with someone and you explain that all you need is a steady flow of interesting articles or anecdotes or photos etc etc and they are all enthusiastic and raring to go…. well we all know that this flow soon stops and if you are like me you end up sending out emails pleading for content to work with.
Ok, so I don’t have all the answers but I have found a trick that works – simple, effective and helps the social media shy customer or the ‘but everything is boring here’ comments. I ask the customer once a week minimum to send me an email as if they were writing to a friend and to include such content as:
- What happened last week
- Any great guests or customers
- Any strange requests from guests or customers
- If they are a restaurant what is their recipe of the week
- Anything funny happen with you or your staff
- Is anyone within your company doing anything exciting or for charity
- What is going on in your local area in the next week
The list could go and on, but as social media is heralded as the ‘friendly’ face of a business a chatty piece of content is great to work with – well that’s what I am finding anyway – for example Boath House – a luxury Scottish hotel. Don Matheson one of the owners can wax lyrical in a fun way about the pitfalls and joys of running a hotel – if you would like to have a look then go to their Facebook page – oh and become a fan, as it all helps! If anyone has any other suggestions I would be interested to hear them – always looking for help in this area!
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