Posts Tagged ‘social media’

Need a hotel near Glencoe – The Crianlarich Hotel is the place to stay

Client News | Posted by Katie
Mar 09 2010

crianlarichWe’ve been given the opportunity to work with  The Crianlarich Hotel near Glencoe and help them with their SEO and Internet marketing.   One of the great things about working with this hotel in particular is because the manager Nigel Bird wants everyone involved in marketing to speak to each other – sounds so simple doesnt it?  But how may times have you managed to get the PR company, website designers and developers, SEO  and  social media guys and the person on the hotel staff responsible all in one room?  Well I can honestly say never, well not until we started working with Nigel. 

The hotel has been under new management for just under a year and gradually the hotel is getting away from the coach party market and into a lovely place to stay for couples, families and small groups of friends.  This time of year they are providing excellent accommodation, drying facilities and warming food to skiiers on Glencoe, not only feeding and watering them but taking them to and from the slopes as well.  The reviews on Trip Advisor just get better and better. 

Our involvement starts soon and we just can’t wait!

Popularity: 1% [?]

Twitter Search … what search?

Client News, SEO Scotland, Technology | Posted by Gavin
Feb 26 2010

Using Twitter is becoming a larger part of our daily business practice, but I find it bizarre that the ‘Twitter Search’ facility on the site is of little or no use at all. 

Twitter is all about building a following and following like-minded people, whether for business or pleasure.  As this is such a core part of the whole Twitter-thing, why is the search facility so poor?  In my opinion, the essential part of connecting with other businesses, is to be able to find them in the first place.

We run an SEO & Internet Marketing business in the Highlands of Scotland and there are not many businesses (in the grand scheme of things) that embrace the whole ’social media’ thing in our area which makes the Twitter’s inability to provide concise search results more frustrating.

However I recently came across an extremely helpful article with tools and tips at Mashable – http://bit.ly/mnQ1g - Have a read if you get the time.

Popularity: 3% [?]

Is Twitter really all that?

Client News, SEO Scotland | Posted by Gavin
Feb 26 2010

Twitter has really come to the fore over the last twelve months, revolutionising the way we communicate and interact with others on the web.  It allows you to ‘follow’ and be ‘followed’ by other like-minded people who will in turn see the 140 character posts (and you theirs) that you can make at anytime.  It has heralded a totally new set of words, abbreviations and subsequent tools which allow use, monitor and manage your account.

A benefit to your business, or just another fad in the confusing world of social media?

Speaking from experience, we have definately got business from Twitter, outsourcing our SEO services to Scottish development & graphic design companies from Ayr to Dundee. It has taken many months to work out just how to focus our Twitter campaign, interacting with potential customers and just being there to help and answer queries that arise daily.

The key is the structure, quality and frequency of your posts  – I have read many articles about using Twitter, in both the newspapers and online, and recently read an article at Search Engine Journal which I think will place any beginner ahead of the game:

read the article at http://bit.ly/at7qex

Popularity: 4% [?]

Simon’s Cat – a viral media success

Everything Else | Posted by Katie
Nov 17 2009

simons catAnyone who knows us also knows we share our living/working space with 3 cats.  So the phenomenon of Simon’s Cat through viral media channels is no surprise to us and is actually a delight that we can relate it, somewhat spuriously I agree, to our working life in that social media played a huge part if not the main reason for it’s success. 

To view one of the hugely popular short films on YouTube then have a look here and hopefully you caught the interview with the real Simon on BBC breakfast this morning.  Just shows the power of social media, viral distribution and the power of the Internet – as if we didn’t know that already!

And to be honest, if you don’t ‘get’ Simon’s Cat then you are clearly neither a cat owner or lover as these films capture completely what it is like living with our furry friends.  And for dog lovers there is one short film about an overstuffed dog produced for the RSPCA which is also well worth a watch.

Popularity: 7% [?]

The Role of SEO in a Web Build Project

SEO Scotland | Posted by Gavin
Nov 13 2009

I have read many articles on delivery of web projects, how to plan them and who does what in what order. Designers, developers, programmers, SEO’s, they all play a vital part in the delivery of a great site that works.

Recently I came across a great article by Eric Enge at Search Engine Watch putting the case for the SEO … read the article

Popularity: 4% [?]